SAP CRM Training Course Content:
- SAP CRM Functional
- SAP New Dimensional – CRM
- Overview and Introduction to CRM
- Introduction to Net Weaver
- General SAP Transactions
- Foundation Architecture of my SAP CRM
- Overview of CRM server Technology and User Interface
- Business Partners
- Organizational Model
CRM BASE CUSTOMIZING
- Territory Management
- Product master
- Business Transaction Processing
- Activity Management
- Partner Processing
CRM BASE CUSTOMIZING
- Actions
- Overview of Pricing in CRM
- CRM Billing Overview
- CRM Middleware
CRM INTERACTION CENTER WIN CLIENT
- Interaction Center Overview
- Architecture landscape
- Win Client Profile & Configuring Components
- Action Box and alert molder
- Interaction center scripting
CRM SALES
- Opportunity Management
- Copy Control
- Quotation and Order Management
- Overview Contract Management
CRM ANALYTICS
- Introduction to BW
- Activating CRM Business content
- Introduction to analytics
- Data Mining Work Bench
- Analysis Process Designer (APD)
- Customer analytics (data mining, CL TV)
- Marketing analytics (planning, Target group selection, RFM analytics)
MARKETING
- Overview of marketing management in my SAP CRM
- Marketing and campaign planning
- Planning and performing marketing projects
- Marketing Calendar
- Personalized mail forms
- Creating personalized e-mails
- Business partner-controlled communication
- Segmenting business partners
- Marketing attributes
- Segment Builder
- Creating profiles and target groups
- Lead Management
- Campaign automation
